Irancell, one of the leading mobile operators in Iran, is testing a new feature which let its clients donate to people residing in quake-hit areas of the country. Recently, a number of strong earthquakes have jolted numerous parts of Iran, which have left many people dead and injured.
Accordingly, the subscribers of Irancell will be able to donate their desired amount of money directly from their own cell phones. Currently, Irancell has more than 45 million clients in Iran.
“Red Crescent Society of the Islamic Republic of Iran is cooperating with Irancell over attracting donations from mobile subscribers in Iran. This project has been launched in order to maximize people’s donations to quake-hit regions of Iran.” A statement released by Irancell read.
Over the past three months, Irancell has distributed free simcards between quake-hit people of Iran in various provinces. In Saravan, the company distributed thousands of simcards between people. Irancell has also offered free services to its subscribers in certain regions.
“These kinds of movements are prevalent in other developing countries. According to studies, people are more willing to buy from companies which devote a portion of their revenues to philanthropy activities.” Ali Nadimi, an Iranian Marketer, told Pars Herald.
It is worth mentioning that Irancell is the second largest mobile phone network operator of Iran. It is 49% owned by the South Africa-based MTN Group. Irancell is a private joint stock company governed by the Commercial Code of the Islamic Republic of Iran.